Women were the disproportionate victims of Kenya’s post-election violence in 2008. Sexual violence was acute, with an estimated 40,000 sexual and gender-based attacks. Women today struggle to heal from the violence during and after the conflict, particularly in Nakuru county where violence was most severe. Their struggle is both caused by and intensified by entrenched gender inequality in the region. Economically, women, who perform the vast majority of agricultural labour, are disproportionately poor and vulnerable. Women receive less education than men, have limited property rights, and are at extremely higher risk of obtaining HIV/AIDS.
Founded in Nakuru county in response to Kenya’s 2008 violence, Young Women Entrepreneurs Kenya (YWEK) aims to restore the dignity of women by empowering them to become self-reliant and participate in the national development process. The organization’s goal is to empower women to be physically and mentally healthy, to be involved in leadership and civil society, and to become economically independent and secure. To do so, YWEK offers programs which provide young mothers, sex workers, and vulnerable youth with health services, skills training, networking opportunities, and entrepreneurial support.
PeaceGeeks helped YWEK launch their first website in February 2014, as well as train their team to manage the site over the long-term. We were also able to work with YWEK to develop a new logo and communications material, such as letterhead and business cards, that reflect their values. These helped develop their confidence as a presentable, professional organization. With their new logo and website, YWEK was able to effectively broadcast their message to the public, and help more people in their community.
The most crucial thing PeaceGeeks has done is to help us develop a website. Thanks to PeaceGeeks, we will not need an expert to update the contents of the web as they have made it easy by training us on how to update and upload content.
- Website deployment
- Social media training
- Logo design
- Branding guidelines
- Business cards
Renee Black - Project Manager - Lan Yan - Graphic Designer
Young Women Entrepreneurs Kenya Contributors
Bruno Owiti - Project Officer